We call this the Agile Marketing Plan.

Most projects we work with partners on involves a process we call the Agile Marketing Plan. Here we’ll share the process we use and provide you with a list that you too can implement in your organisation to structure (and significantly simplify) your marketing.

We use an Agile Marketing Plan to break up marketing action into four key areas.

  1. Customer Aquisition
  2. Customer Retention
  3. Strategic Growth
  4. Brand Awareness.
If something doesn’t fit into one of these four silos it usually fits into the fifth, less spoken of silo – ‘Ideas’ – or call it what it is, ‘Distractions’.

Implementing The Agile Marketing Plan as process in your business

  • We encourage you to meet with your team, boss, internal stakeholders – whomever – and run through the plan on a monthly basic.
  • Review your last month. What worked, what didn’t, what you learnt you can share or take forward.
  • Define your priorities. You may want to focus more effort on Customer Retention this month for example. You’re business and marketing priorities is a moving target.
  • Agree on the actions for the new month
  • Delegate them to team members, add due dates. Have some form of accountability.
  • Follow up during the month
  • At the end of the month, review, repeat, start again. Put the ‘agile’ in Agile Marketing Plan.

Here’s a list to help you.

Below we’ve proivide a list of many of the typical channels that end up on our Agile Marketing Plans. Feel free to cut and past them into your favourite document or project management tool to help you generate some ideas and manage your marketing.
BTW – We use Asana, a great free project management tool, to manage our workload.
We know you can do it all. None of use can. We all have limited resources in our businesses. Which is why it’s so important to go through the process to define your priorities, and make sure the actions you settoline up with the objectives you’re trying to achieve. Short and long term.
CUSTOMER ACQUISITION:
  • Content Marketing
  • Email Marketing
  • Messenger / Chat Bots
  • Other 3rd Party Sites
  • Retargeted Marketing
  • Search: Google Reviews
  • Search: Google Places Listing
  • Search: Adwords Ads
  • Search: Keyword Strategy
  • Search: Content Optimisation
  • Social: Facebook & Instagram Ads
  • Social: Social Media Strategy
  • Social: Facebook Review Acquisition Strategy
  • Training and Events
  • In House Promotions
  • Website: Landing Pages
CUSTOMER RETENTION:
  • Email Marketing
  • In Venue
  • Surveys
  • Training and Events
STRATEGIC GROWTH:
  • Campaigns and Initiavies
  • Data: Set Up Google Analytics Goal Conversions and Reports
  • Influencer Marketing
  • Insights: End Of Month Marketing Report (Google Analytics, Conversions, Facebook Insights)
  • Partnerships
BRAND AWARENESS:
  • Content Marketing
  • Email Marketing
  • Email Signatures
  • PR / Traditional Media
  • Print Ads
  • Trip Advisor
  • Website
Follow the process. It works. It’ll make your life simpler. You’ll get better results.
– Tim

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